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The Business Brain Weekly Round Up
Hey there Reader
Welcome back!
This week, we’re pulling back the curtain on two pillars of modern entrepreneurship: education and content.
Whether you’re teaching your team, training your customers, or just trying to make sense of the endless stream of TikToks and newsletters (like this one), you’re part of the knowledge economy.
In Episode 648, we dive into the art of getting smart fast—and teaching others to do the same.
Then on Episode 649, we boldly declare what you’ve suspected all along: every business is a content business, whether you’re a florist, a founder, or just trying to survive in the algorithm jungle.
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Weekly Episodes
The EDU Episode
Business Brain 648
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Put Episode 648 to Work:
Key Points:
The Rise of Trade Schools: Traditional trades (plumbing, electrical work), Non-traditional trades (dog grooming), Benefits for businesses: creating a talent pipeline
Rethinking the Four-Year Degree: Questioning the ROI of traditional college education Alternative paths to degrees (e.g., Excelsior University) Importance of practical experience over formal education
Business Strategies in Education: Companies starting their own trade schools. Leveraging state grants for retraining programs. Creating an "unfair competitive advantage" in recruitment
Changing Employer Perspectives: Valuing practical experience (e.g., door-to-door sales) Shifting focus from degrees to skills and competencies
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Discussion Questions:
1. How might the rise of trade schools and alternative education paths affect your industry?
2. What strategies can businesses employ to create their own talent pipelines?
3. How can individuals leverage these changing trends to advance their careers?
4. What role should traditional four-year colleges play in this evolving landscape?
5. How might AI and technology further disrupt the education sector in the coming years?
Go Even Deeper:
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Every Business Is In The Content Business + FridAI
Business Brain 649
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Take Action with Episode 649:
Learn why content is your secret weapon for business growth—and how to manage it without burning out.
Key Takeaways for Business Brain Listeners:
Every business is a content business now.​
Whether you sell physical products, services, or expertise—your content is what builds trust and opens doors.
Consistency > Perfection.​
Posting regularly—even if it’s not “perfect”—keeps your brand relevant and top-of-mind.
Pick the platform where your audience lives.​
Don’t try to be everywhere. Focus on where your ideal customers actually hang out.
Build a content library.​
Save everything: drafts, ideas, raw videos, and posts. Future-you will thank you.
Show up authentically.​
Don’t just broadcast. Engage. Reply. Be real. That’s what builds loyalty.
đź’Ş Activities for the Business Brain in You:
Pick Your Platform:​
Think about your ideal customer. Where do they spend time online? Instagram, LinkedIn, TikTok, YouTube? Choose one and explain why it fits your business best.
Build Your Content Calendar:​
Map out 4 weeks of posts. Don’t overthink it—just focus on showing up consistently. Themes help (like Tech Tuesday or Finance Friday!).
Create Your Content Library:​
Set up folders for ideas, raw content, and ready-to-publish posts. Use Google Drive, Dropbox, or Notion—whatever works. Make it easy to repurpose.
Practice Engagement:​
Write replies to sample customer comments: praise, criticism, questions. Bonus points for keeping it helpful and human.
Explore the Tools:​
Check out tools like Opus Pro (for video repurposing) and Loom (for quick, personal video messages). How could these speed up your content workflow?
Go Even Deeper:
🤳
Why Every Business Is In The Customer Service Business
​Watch Now →​
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What AI Can Mean For Your Business
​Watch Now​
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Tech Tip of The Week:
Don’t chase every shiny new tool. Pick tech that saves time, scales with you, and actually solves a problem.
Start with these 3:
âś… AI for task automation
âś… Cloud accounting tools
âś… CRM with real-time insights
The right tech makes you more human, not less.
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Finance Friday
Define your “Enough” Number—the income level where your needs, wants, and future goals are all covered.
🎯 Why it matters: Without this target, it’s easy to chase growth endlessly and burn out. With it, you gain clarity, confidence, and the freedom to say no to the wrong opportunities.
👉 Action Step: Calculate your monthly expenses + savings goal + lifestyle upgrades. That’s your Enough.
When you know your number, you own your time. That’s the real ROI.
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FridAI
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Transform your long-form videos into multiple short-form clips using Opus.pro. ​
This AI-powered tool identifies engaging segments, adds captions, and formats them for platforms like TikTok, Instagram Reels, and YouTube Shorts. By doing so, you can maintain a consistent posting schedule without creating new content from scratch each time.
âś… Action Step: After recording a video (e.g., a podcast episode or webinar), upload it to Opus.pro. The tool will generate several short clips optimized for various social media platforms, allowing you to schedule and post them over time.
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Quick Links:
​Excelsior College (online)​
​High School Juniors working in the trades​
​Loom​
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So, whether you're mapping out your next online course or figuring out how to turn your Monday morning rants into marketable media, this week’s episodes are your cheat code.
As always, we bring the wisdom, wit, and just enough banter to make your business brain fire on all cylinders.
Don’t forget to hit reply and tell us how you’re using content or education to move the needle—we might just feature your story in an upcoming episode. Until next week, stay savvy, stay scrappy, and remember: your brain is your best business tool.
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Dave Hamilton & Shannon Jean
Business Brain
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