🧠 Business Brain Newsletter Issue #109


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The Business Brain Weekly Round Up

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Hey there Reader

This week on Business Brain, we focused on how you show up and how you think.

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In Episode 716, we dug into the real power of your personal brand and why people connect with you long before they connect with a logo or company name.

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From Crazy Eddie to the Alter Ego Effect, the lesson was clear: share what you are learning, give yourself permission to evolve, and stay consistent enough for trust to compound.

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Then in Episode 717, we challenged how you use AI, pushing back hard on the idea of treating it like a polite assistant instead of a thinking tool that sharpens judgment.

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Weekly Episodes

The Power Of Your Personal Brand

Business Brain 716

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For the next 30 days, commit to one simple habit:
​Show up daily with value.

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That can mean replying thoughtfully to someone with a larger audience, sharing a lesson you learned this week, or posting a short insight from your work.

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No selling. No perfect branding. No waiting until it’s polished.

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Consistency is the multiplier most people underestimate. If you treat your personal brand like a free lottery ticket and show up every day, momentum eventually shows up too.

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Play the long game.

Go Even Deeper:

β˜•οΈ

Remembering Crazy Eddie​

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​The Alter Ego Effect​

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​Review Business Brain​

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No AI Yes Men

Business Brain 717

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Before you open your AI tool, pause.

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Write down four things:

  1. The decision you are trying to improve
  2. The outcome that actually matters
  3. The constraints you refuse to violate
  4. What β€œgreat” looks like versus β€œaverage”

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Only then should you bring AI into the process. Ask it to disagree with you, surface opposing viewpoints, rank options by impact, and simulate second-order consequences.

AI should not replace judgment.
It should sharpen it.

That’s how you keep adapting and keep building your Charmed Life.

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Tech Tip Tuesday

Create one dedicated email address for AI tools and SaaS signups.
Use it only for account access and alerts.
You reduce inbox noise, improve security visibility, and make offboarding tools later far easier.

Taken together, these episodes reinforce the same core principle: progress comes from intention. Your personal brand grows when you show up daily with value and play the long game, even when results feel slow.

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Your decisions improve when you stop letting AI agree with you and start forcing it to pressure-test your thinking. Be visible. Be consistent. Stay curious. Adapt often.

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Do that, and both your reputation and your decision-making get stronger over time, which is exactly how you keep building a Charmed Life.

Dave Hamilton & Shannon Jean

Business Brain

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